I think it’s been a couple of years since I first met Philip Warbasse on the streets of Santa Monica.  He approached me with a discernable genuineness in his eyes.   I was lugging my gig-wagon home, after an evening of busking on the 3rd Street Promenade, and he complimented me on the music he’d heard me making earlier in the evening.   He said that he was interested in creating a new way for artists to reach out to their audience and that he’d like to talk with me about it.   We exchanged information – and here we are a couple of years later.

Philip has a PR / Design firm, here in Santa Monica, called Warbasse Design.  He’s done a lot with film and TV (Iron Man 2, True Blood) and various other campaigns locally, internationally, and – in the end – globally.   The world has become so small.  [There are links to Warbasse Design and Print 2D on the Blogroll.]

The way it works is there is a specially designed 2D Barcode that people can scan, on their cell phones, to take them directly to an experience of music, a ring-tone, biographical content, and social media.  The possibilities are wide open – depending on the campaign…

I feel so lucky that Philip has taken me on as one of his first ventures into the music realm.  I am witnessing his entrepreneurial drive and work ethic first-hand and I appreciate his faith in me so much.

I have a sense that there will be much more to blog about in reference to this “little break” – which feels like one of those ones that will have a ripple effect…   I’m so excited about the prospects.