paula mcmath named in Music Connection’s  –  15th Annual Hot 100 Unsigned Artists,  Volume XXX,  No.  25  12/04/06 to 12/31/06

“McMath and her able backup musicians take the singer-songwriter format into the rock realm on a collection of tunes that showcase a strong,  expressive voice.  She comes out struttin’ on “lonely blue”,  a very good choice to open this disc.  “Wet” marries a rocking track to bitter lyrics.  “Consumed” is a bluesy ballad with vivid imagery and vocals tones that imbue the song with emotions.  McMath is working at a high level and warrants industry attention.”

Music Connection Review /  Volume XXX,  No.  12  06/05/06 to 06/18/06

“A rockin’ album from an amazing Canadian transplant to the city of angels.  Paula has a rich and powerful voice and some searin’ lyrics that burn to the soul.”

-itunes review of because we bleed

You’re very good at what you do, but sometimes it takes a while for the world to figure it out.  As Woody Allen famously stated, a big part of success is showing up, and with that I heartily concur.  In our culture now people are used to things happening very quickly.  TV shows like American Idol perpetuate the myth an entertainer can become famous overnight. The reality is, it takes a lifetime for an artist to gestate.

The wife and I have practically worn your current CD out!

– Ric Menck, member of Velvet Crush (drummer;  Matthew Sweet, Liz Phair, Marianne Faithful)

Shows tremendous talent.  Thank you for sharing it with me.  Reminiscent of Joni… and there couldn’t be a better compliment.  Very impressive.  Keep going Paula.  I’m looking forward to where you’re headed!

– John Pozer,  Filmmaker/Director,  Cannes Film Festival award-winner  / “The Grocer’s Wife”

I feel really strongly about this music.  I think Paula’s voice, the lyrics,  and the melodies are amazing.

– Producer John Hanlon, who has engineered and produced with Neil Young

I love this CD!  There’s a surprising elegance to its blend of edge, sensuality, intimacy, and bluesy rock. The more I listen, the more I appreciate it  –  especially paula mcmath’s honest, expressive voice.  Because We Bleed is a worthy, sometimes edgy, sometimes quietly poetic, stream of paula mcmath’s relationship reflections… with a little grit on the mirror.  It’s great.

– Susan Haight,  singer-songwriter

Dear Ms McMath

You do not know me and probably never will. But I feel compelled to say a few things to you. I saw you perform Saturday night at McCabes. I go there quite often and have seen a lot of shows there. Something about yours though, touched me more deeply than I can express. I don’t quite know why. Your music was lovely of course but it was more than that. It was more the way you seem to be as a human being…..There is an openness and a kind of vulnerability about you that affected me strongly. It is something I strive for when I write an essay but you put it into your music.  I have been around the block a few times and I don’t say this lightly…….  I believe when an artist, in any medium, should know about when their work touches someone…  and now you do….  Thank you for a lovely evening.

Larry

Paula,

Hi, I just wanted to say that I say you performing the other night on 3rd St. in Santa Monica, and though I was only able to catch a few songs, I wanted to let you know that I thought you had a great voice and I enjoyed what I heard. I don’t always find myself doing that when I’m walking down 3rd St, but I had to check out your site. Love what I hear, and looking forward to catching you play again soon.

Jon

Dear Paula,

Last week me and my family were traveling in the US and we heard and saw you play across the street from where we were dining in Santa Monica. You sang covers of a lot of my all time favorites and you gave that ‘extra touch’ to our dinner. I bought your album and I found that you have also written a lot of material yourself.

I really love that album and I hope there will be more in the future.

Traveling in the US is always a great adventure but the little extra’s make such journeys especially memorable. Seeing black bears in Yosemite, whales heading north along the coastal highway and your performance in Santa Monica were some of my extras. And since I can’t thank the bears or the whales… 🙂

Thanks!

Bart

The Netherlands

photo by Paulla Elmore

Tides of people spoke on November 8th.  A groundswell of angry, ignored human beings let their voices be heard that day.  In reaction, another wave of people answered back.  We can’t help but hear everyone now.  Such turbulence.  One wave after another.

The Women’s March was the happiest I’ve felt since the election.  Yet I found myself, in the middle of it, blaming myself — my own complacency, my own inaction.  I was asleep, naive.  I should have done more before the election.  Still, I wonder if it would have done any good.  Maybe we all needed to hear the alarm in our own voices.

It seems that what’s happening now is a symptom — an outer manifestation of some larger human concern.  It’s very noisy and crowded and confusing.  We’re all speaking at once.   Any of our voices can be heard globally now— but it’s so hard to listen, to hear the truth, in all of this chaos.

I feel compelled to say something too, though I hardly know what.  I have groped for these few words.  I’m awake now.  I’ll engage in this conversation with all of the courage I can muster.  I won’t go back to sleep.

photo by Paulla Elmore

“Keep writing.  Keep going.  One foot in front of the other.”  I keep telling myself.

Been introspective for the past year of so.  I’ve been writing another group of songs.

I’ve also been working on a new project which has taken some time to take form.  It began as a song alone and has grown into a children’s book / song called Very Happy Day.

It’s led to a couple of really interesting collaborations.  Pip Craighead has done the illustrations.  Tom Freund recorded the song as a duet with me.

More to come.

Image

songwriting sustains the whole thing and has been my focus, so far, this year

I finished my last CD at the tail end of 2009.   I spent 2010 hitting my computer – as hard as I could – trying to get that work heard and “out there” in the world.  I started this blog.  I hit things so hard, in fact, that there were weeks when I made my hands and arms sore from hours of typing.   In the end, I’m only one person.   I was amazed however, in some ways, that I was able to do as much as I did.   Unfortunately, to “do it all” is ultimately not sustainable.  That’s why things have dropped off with my blog posting.

Despite all of the theorizing that goes on about the “new music industry” and the new “more level playing field” that it has created, I have yet to figure out a way to make my music be a more significant revenue stream.   So, I swim in the sea of my music teaching each week – which I am so fortunate to be able to do – until I can get to the little islands of time that I secure in which to do my songwriting.   In truth, the writing is what sustains and motivates the whole thing for me.   It has been my focus – since the start of the year.

Earlier today, on a Music Think Tank blog post called “Chaos We Can Stand: Attitudes Toward Technology and Their Impact on the New Digital Ecology,” I read the following:  Shifts, in the music industry have “changed what it means to be an artist.  The traditional record industry strongly reinforced a belief that artists should just be artists.  As creators of cultural content, artists were told they should not have to worry themselves with how they are engaging with their audience—these activities were viewed as disturbances to their creative energy.  But as we know, the age of the aloof artist, disconnected from his audience or not even knowing them at all, is long gone.  It is not that there cannot be artists who center mainly on the process of creation—but for every artist that is not willing do get more deeply involved with their careers, there are many, many more who are willing to do the hard work.”

“There is nothing that prevents artists from just being artists,” writes David Dufresne, CEO of the website management platform Bandzoogle. “However, if an artist wants to make a career out of being an artist, then that typically means that the artist will need to find both an audience that is engaged with the artist’s creative output, and ways to earn revenue from that engagement.”

Would that it were so easy. I continue to struggle to have the energy to “wear all of the hats” that one must wear in order to sustain a living and create a life in music.  Although I know, deep down, it has never been easy.

I don’t mean for it to sound like I’m complaining.  I am not.   I’m merely pointing out the fact that, based on my own experience, it’s no small task to create music, produce it, market it, gig, and engage listeners when, in the end, there is little financial return on that huge investment of time and energy.   I am fortunate enough (and crazy enough) to have been able to motivate myself to get this far – but I wonder sometimes whether I’ll be able to make it sustainable for myself.

Time will tell.  I’ll keep giving it my best effort. I hope this post, in some small way, explains my absence, here, over the past couple of months.

under a great tree January 29, 2011

They say free time boosts creativity.  Like most of us, I have precious little of it.  I remind myself, as often as I can, to treasure the moment.  Lately, I’ve found inspiration from sitting under a great, old tree.

 

QR Code / Print 2D / Warbasse Design

This morning, I found out that a piece I was interviewed for, in December, is airing today on NPR’s Marketplace.  Alexandra Schmidt conducted interviews and wrote the piece.  It centers on how QR codes are bridging the gap between real life and cyberspace.  If you’re interested, you can listen to the spot by cutting and pasting the link included below.  The segment starts at about the 14 minute mark.  I’m also including the written article in this post.

[ find an easy link to NPR’s Marketplace on the blogroll ]  http://marketplace.publicradio.org/display/web/2011/01/21/am-qr-codes-bridge-real-life-with-cyberspace/

I blogged previously about Warbasse Design and how Philip Warbasse designed QR codes for me.  You can see previous posts below, Week 20 and Week 17.

The ripple is expanding…

_______________________________________________

QR codes bridge real life with cyberspace

QR code

Little black and white squares have started popping up in magazines, on billboards and storefronts. They’re called QR codes, and are aimed at linking the online world with the real world.

This photo taken March 11, 2005, shows a ‘QR Code’ being displayed in a camera-equipped mobile phone in Tokyo. QR Code allows users to enter text information such as name and address on a name card, Internet URL or e-mail address, into mobile phones easily and quickly. (TORU YAMANAKA/AFP/Getty Images)

  • The QR Code for marketplace.publicradio.org.The QR Code for marketplace.publicradio.org. (Code courtesy of qrcode.kaywa.com).

TEXT OF STORY

STEVE CHIOTAKIS: You no doubt have seen a bar code. Those line markings on all kinds of products that get scanned at the grocery store checkout. Now there’s a new type of code that’s popping up. Digital codes that link the real world with the online world.

But as reporter Alex Schmidt tells us, a lot of consumers still don’t know what they are.


Alex Schmidt: What they are is QR Codes, which stands for Quick Response. They act kind of like barcodes for your smartphone. You scan these little boxes and a website comes up on your phone. From there, you can get things like coupons or digital downloads.

And advertisers love them. QR designer Phil Warbasse explains why.

Phil Warbasse: What it really does is it turns a five-second pitch into potentially a five minute experience. It extends the time that you have to be in front of your audience.

Warbasse has worked with Chipotle restaurant to put QR codes in a menu, which takes users to a video with celebrities talking about healthy eating. And he’s created one for Paula McMath. She’s a singer who plays weekly on Santa Monica’s 3rd Street Promenade. McMath has her QR codes printed on business cards. When you scan them, they take you to a website where you learn more about her music.

But there’s a potential problem — passersby aren’t quite sure what the barcodes are.

Schmidt: Have you ever seen these?

Man 1: Never in my life.

Man 2: I’ve never seen them before.

Man 3: No.

McMath knows she’s using an early stage technology.

Paula McMath: I realize that on some level, I am a little bit of a guinea pig maybe?

But being experimental could also get her noticed. Lucy Hood directs USC’s Institute for Communication Technology Management.

Lucy Hood: Think about it: you’re a consumer, you’re blobbing along. What’s happening? What will make you pay attention? Something new.

Hood thinks QR codes will need a big, sustained media moment in the spotlight to really drive mass adoption. Sort of like text messaging on “American Idol.” Hood convinced “Idol” producers to use that technology when she worked at Fox back in 2002.

Hood: We went from 12,000 text messages sent to 12 million in one season.

Hood’s guess for QR’s big moment of exposure? She thinks it’ll happen with a movie, sometime this year.

I’m Alex Schmidt for Marketplace.